And so is Voss. I've been seeing their distinctive cylindrical bottles everywhere - in more and more restaurants and tv shows, everything from Dirt to Top Design.
They're marketing themselves as high-end water and they are only allowing their products to be sold in exclusive bars, clubs, hotels and restaurants. The water comes from an aquifer in Iveland, Norway, and to protect their exclusivity and supply, Voss is actually trying to stop the local townspeople from using their water source:
Ole Christian Sandberg of "Voss of Norway" confirmed the company wants to preserve Voss' supply and said his company is "in a dialogue" with township officials that he hopes will end the practice of local residents literally bathing in the precious water.
Don't drink this water because we want to sell it? Puh-lease. Don't even get me started on the travesty of bottled water.
Speaking of water, March 22 is World Water Day.
